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Only Hearts began in 1978 on Columbus Avenue in New York City. The original boutique was a tiny, outrageous temple to all things heart-shaped.
Its uniqueness caught the attention of the neighborhood and the newspapers. When lines of customers snaked out the door and down the block, news crews labeled Only Hearts "…a shop for the shameless romantic" and the first stop in one's search for the perfect Valentine. An iconic New York City heritage brand was born.
In the early 80’s, the young shopkeeper, Helena Stuart, began designing her own line of intimate apparel – flirty and fashioned to meet a modern woman's needs.
As her own best advertisement, Helena layered bras and camisoles with vintage dresses, tees and slips, daring her customers to do the same. She innocently helped sow the seeds for a generation of downtown girls who would begin wearing lingerie as outerwear, turning popular culture inside out.
About Face is thrilled once again to be the first to bring this unique, American-made brand to Anchorage, Alaska.