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Freya Sports Crop Top

* photo courtesy of Eveden, Ltd.

Freya Active Sports Bras

Freya sports bras give you optimum hold and support so you can deliver maximum performance, whatever your sport. They feature average to high coverage for high performance, and a non-compression structure which perfectly shapes and supports by encapsulating the breast rather than using traditional compression.

Freya Active worked with the University of Portsmouth to conduct the largest scale breast research project ever. Working with the University’s breast health specialist team, Freya Active studied how their sports bra reduces strain, pain, and movement, investigating where this occurs most in the breast during exercise. Before now, sports bra testing has commonly focused on breast movement reduction (known as breast bounce), monitoring only one area of the breast (a marker on the nipple), on a small number of participants and usually on small breast size females.

Dr. Joanna Scurr, specialist in breast health from the University of Portsmouth who conducted the research, said: “Breast strain may occur during exercise when the breast is not supported correctly and there is tension on the ligaments and skin of the breast. Over time this may lead to a stretching of the breasts natural support, which could lead to permanent breast damage. This important research helps us to identify products that are effective at protecting the breasts. Reducing strain across the mid and upper parts of the breast will reduce the risk of damage to the internal structures of the breast.”


  • Encapsulation structure
  • Microfiber fabrics for moisture management
  • Odor control finish
  • Center-front extension for extra support through the top cup to reduce bounce
  • Padded straps with soft folder elastics
Freya Activewear

* photo courtesy of Eveden, Ltd.